Global Journal of Management and Business Research (1217)
GJMBR
Children categories
Empowering Social Marketing Media towards Genration Y Buying Behaviour
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
The intention of this study is to determine the influence of social media towards generation Y purchasing behaviour. It is also to explore the important role social media play as a medium to communicate a message. The findings of this research are, intended to provide accurate and useful information so as to facilitate further research in similar fields of study. Permission was granted b...
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Authors Vincent Wee Eng Kim, Thinavan Periyayya, Vivien Wee Mui EikRead Journal Click Here
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Page No. 21 to 28
The Beauty of Green Branding: Way to the Future
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
Purpose – This paper aims to explore how green branding towards beauty products can influence brand effect from the perspective Malaysian customers. The paper also aims to examine the components impact of green brand awareness, brand image, brand credibility, brand community and brand engagement and their positive relationship between them. This research study focuses on...
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Authors Vincent Wee Eng Kim, Thinavan PeriyayyaRead Journal Click Here
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Page No. 29 to 36
Growth of Non Bank Financial Institutions over Timeand Contribution to Economy: Evidence from Bangladesh. Instead of Present one
Published In: GJMBR Part: C: Finance Volume: 13 Issue: 6
Non-banking financial companies, or NBFIs, are the financial institutions that provide financial services including banking but do not hold a banking license. These institutions are not allowed to take deposits from the public. The development of non-bank financial institution as financial intermediaries complementary to commercial banks is noticeable in Bangladesh. Started in 1981, the ...
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Authors Anupam Das Gupta, Afsana Yesmin, Md. Omar Faruk KhanRead Journal Click Here
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Page No. 17 to 24
Is Youth Brand Conscious
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more ...
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Authors Hafiz.M.Ahmed, Amir Razi, Junaid Ilyas, M.Burhan Bhatti, M.Khalil Moin, Saqib Haseeb, Salman AliRead Journal Click Here
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Page No. 37 to 40
Addiction of Sms & Leading to Health Problems in Youth
Published In: GJMBR Part: B: Economic & Commerce Volume: 13 Issue: 3
In a time where instant gratification is just simply considered as a norm, cellphone is just an item that teen cannot go out without it is becoming a major problem in today’s generation. At this age in which we need to read good books, in which we need to write proper letters on actual paper, at this time youngsters are getting into sending and receiving sms. The youth i...
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Authors Anie Mirza, Amir Razi, Muhammad Usman Sikander, Usman Bin Shams, Qazi Rehmat Ullah, Fatima Suhail, Muntazir MehdiRead Journal Click Here
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Page No. 19 to 22
A Comparative Analysis of Effect of Media on the Public in Pakistan
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 6
Our life will remain incomplete without media. The radio, television, newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. Aim of the study to check the public perception about media. The research population consist mostly on the students, b...
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Authors Talha Ahmed, Fazal E Rabee, Amir Razi, Zohaib Asghar, Amad Khalid, Awais Mushtaq, Adil QayyumRead Journal Click Here
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Page No. 21 to 25
Impact of Money Supply (M2) on GDP of Pakistan
Published In: GJMBR Part: C: Finance Volume: 13 Issue: 6
The main role of money supply (M2) on GDP of Pakistan is described. The excessive money supply (M2) by SBP (State Bank of Pakistan) to run the country entails to high rate of inflation if the indicators i.e. CPI, interest rate are not controlled within the prescribed limits. The more the money supply will be in the economy, the greater the inflation rate would be. No sooner, the indicato...
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Authors Iqra Ihsan, Saleem AnjumRead Journal Click Here
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Page No. 1 to 8
The Increasing Trend of Online Businesses through Social Networks
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 6
There is an increased trend of online businesses through social networks. The power of social-media sites is the main reason to promote online businesses. Every business must become an online business. That is, every business needs an online presence of some kind. The purpose of our study is to find out the role of social media on online businesses, the awareness of this trend amongst pe...
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Authors Fatin Tauseef, Amir Razi, Iqra Ishtiaq, Ali Kamran, Sehrish Muzaffar, Feryal SaeedRead Journal Click Here
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Page No. 9 to 16
Evaluating Significance of Marketing in Indian IT Companies Using DEA
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
Information technology, and the hardware and software associated with the IT industry, are an integral part of nearly every major global industry. The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driv...
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Authors Mr. Omdeep Gupta, Dr. P.C. Kavidayal, Dr. R.C. MishraRead Journal Click Here
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Page No. 1 to 14
The Effect of Training on Employee Retention
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 6
Our study is related to the concept of employee retention which is heavily dependent on job training. Job training is one of the most important factors in retaining employees in the organizations. Our major focus is on the key variables: training, types of training and duration of training. Intervening variables are rewards and supervisory support to the employees. This research is condu...
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Authors Waleed Hassan, Amir Razi, Rida Qamar, Rida Jaffir, Sidra SuhailRead Journal Click Here
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Page No. 17 to 20
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Marketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment. The ...
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Authors Ogunnaike Olaleke Oluseye, Olorunyomi, BankoleRead Journal Click Here
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Page No. 15 to 20
The Competitiveness Dynamics in the Eurozone
Published In: GJMBR Part: C: Finance Volume: 13 Issue: 5
The goal of this paper is to analyze the long term dynamics of the competitiveness in the individual Eurozone countries and to estimate how their competitiveness is affected by the dynamics of both external (i.e. the current account) and internal (the fiscal stance and the credit dynamics) positions. It is today in creasingly recognized that the diverging competitiveness between the Euro...
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Authors Antonin RusekRead Journal Click Here
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Page No. 33 to 38
Quality of Disclosure of Islamic Banks in Bangladesh: Evidence from a Survey
Published In: GJMBR Part: D: Accounting & Auditing Volume: 13 Issue: 4
Accounting and financial reports of the corporations are primarily prepared for the external users of the information and therefore such reports should be designed, in form and content, according to the needs of the external users. Hence the perceptions of the users of accounting information regarding various aspects of the reports are to be assessed frequently to improve the quality of ...
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Authors Md. Hafij UllahRead Journal Click Here
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Page No. 1 to 22
Entrepreneurship, Church Hegemony and Theological Seminary Education in South-South Nigeria
Published In: GJMBR Part: G:Interdisciplinary Volume: 13 Issue: 6
This study aims to ascertain the relationship between and among curriculum outcomes, personality traits, gender role stereotype, and common business practices and entrepreneurial abilities of theological seminary graduates. The study used export-facto research design and examined the effects of curriculum outcome, personality traits, gender role stereotypes, common business practices on ...
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Authors Arikpo, Abam, Orim, R. E.Read Journal Click Here
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Page No. 19 to 23
